Stylish looks · Smart choices
Snap any fashion item and DUPI finds stylish, affordable alternatives — matched to your colours.
Your DUPI verdict
Darling, this cognac is so your autumn palette — and £98 kinder to your bank balance.
How it works
Photograph anything you love — a bag in a shop window, a dress on your feed, shoes on a friend.
DUPI scans live retailers for the same look at every price, with real prices and links — never invented.
A warm, honest take on whether it's you — plus the closest finds, ranked by match and saving.
The DUPI difference
Set your colour season once and every verdict is personal. DUPI doesn't just find what looks similar — it tells you, warmly and honestly, what actually suits you. That's the part a plain search can never copy.
Your DUPI verdict
This blush midi was made for a soft summer — and it's £74 less than the one you saved.
Heart the finds you love and keep them in one elegant place — ready to share.
Save what you own and let DUPI suggest pieces that genuinely go with it.
Every result shows the saving against the original, so the smart choice is the obvious one.
Plans
Find your first dupes for free — go Premium for the full wardrobe, and VIP to lose the ads entirely.
Dip a toe in.
The full DUPI.
Everything, ad-free.
Prices in GBP per month. Plans and features are being finalised ahead of launch.
Questions
Snap a photo or upload one from your camera roll. DUPI identifies the item and searches real UK retailers for the same look at a friendlier price — complete with live links and prices.