Terms of use
Last updated July 2026
These terms govern your use of the DUPI app and website, provided by DUPI Technology Ltd (company no. 17320242). By using DUPI you agree to them.
Using DUPI
DUPI helps you find stylish, affordable alternatives to fashion items and personalises suggestions to your colours. Use it for personal, lawful purposes. Don't misuse the service or attempt to disrupt it.
Finds, prices and links
Results come from real retailers. Prices, availability and product details are set by those retailers and can change at any time — we show them in good faith but can't guarantee them. DUPI finds similar-looking legitimate products; we do not sell or endorse counterfeits.
Your content
You keep ownership of the photos you upload. You grant us permission to process them to provide the search and matching features. Don't upload anything you don't have the right to.
Affiliate links
Some retailer links carry an affiliate tag, meaning we may earn a small commission if you buy. This never changes the price you pay.
Liability
DUPI is provided “as is”. To the extent permitted by law, we're not liable for purchasing decisions you make based on results, or for retailer products and transactions.
Contact
Email founders@dupi.co.uk with any questions about these terms.